Talk About Eileen

Eileen is a Fairport native, and full time college student at Nazareth college. Working full time this summer and part time when she is in school, Eileen is our go to girl for anything from conditioning new flowers to assisting designers with prep work for holidays, large events or weddings. You may see her out on events with our Wedding Team providing installations of beautiful flowers. Her photography skills, known to those who follow her on Instagram, have greatly enhanced the quality of our photos and social media postings. Eileen is also known for grabbing stray flower blossoms and adding them to her long hair while working at the shop.


{1} What is your floral industry background? Before starting here, I had no floral industry background. I just thought flowers were pretty to look at and smelled nice.

{2} How long have you worked at Rockcastle Florist? About 5 months now.

{3} What is the most memorable order you have worked on at Rockcastle? The first wedding I serviced has been the most memorable. I absolutely loved setting up all of the centerpieces and being able to give the bride her bouquet. I love it more and more every time.

{4} What is your favorite flower? Sunflowers are my favorite.

{5} What inspires you in the industry? Nature, and all of the gorgeous sights & flowers I see while hiking.

{6} Tell us a random fact about you: I lived in Chile and traveled around South America for 10 months after graduating high school.

Fall Home Decor

It’s that time of year again for crisp air, changing leaves, and bright & warm flowers! Here is some Fall decor inspiration for your home!

{1} Front Porch: Use potted flowers or planters on your front porch. To really embrace the Fall mood, you can use pumpkins instead of traditional pots!


{2} Door or Entry Way: Use a burlap or silk flower wreath on your front door! It will be a warm welcome for guests.


{3} Living Spaces: Having vases around your home filled with Fall flowers is bound to keep your home feeling cozy & festive. Choose the rooms that you spend a lot of time in, like your kitchen or living room! flowers

{4} Mantle: Mantles and fireplaces are usually focal points in the home. Use the space to decorate with Fall flowers and decor!


{5} Table Centerpiece: Whether you keep it out all season long or use it for the holidays and special occasions, an Autumn inspired centerpiece is a perfect fit for any table.


Birthdays are always worth celebrating! Here are some ways to incorporate flowers into the party this year – from classic gifts to unique decorations
{1} Planting as a Gift: Flowers are a beautiful gift to celebrate a birthday, but giving someone a house plant or flowers for their garden is a constant reminder of how special they are to you house plant
{2} Flower Décor: Decorate the birthday party with flowers! Use them to make creative centerpieces that will surely catch the guests attention!
 bday decor
{3} Cakes: Cakes are a staple to any birthday celebration, but that doesn’t mean you can’t be creative! Use fresh flowers to decorate whatever kind of cake it is for a unique & easy dessert.
 bday cake 
{4} Bouquets: Flowers are a beautiful and timeless way to show someone you care about them, but they are especially meaningful on a birthday! Choose a bouquet full of their favorite colors or flowers, and send them to their place of work for a  birthday surprise!
 birthday flowers

Savvy Spending for Wedding Flowers

This blog post is also featured in Democrat & Chronicle’s herRochester section!

Weddings are becoming an expensive affair! The average costs overall can run $20-30 thousand. If we fall in line with the national average the floral budget should be 10% of the total wedding cost.

There is hope and you can purchase wedding floral designs on a budget without looking like you cut corners.

Research. There is so much information available; start collecting photos or pin boards of your likes and perhaps your dislikes too. Define your overall theme by color pallet and style. Have it with you or accessible to the Florists you are meeting with for estimates.

Define your floral budget. What are you willing to spend? In order to avoid sticker shock, consider your budget for all wedding categories to make the planning process easier and more productive.

Trust your Floral Designer. It may take a few consultations for comparison; but you should be comfortable and compatible with the person who will be designing your wedding flowers. Once they understand your vision and budget, they will be able to steer you in the right direction and make suggestions for substitutions if needed. Your confidence in them will allow their creative freedom to wow you on your wedding day.


Be flexible on flower choices. Let go of pricey selections that will drive up the overall cost. Enjoy your favorite blooms in your bouquet, but adding them into every arrangement could take you over budget fast. Flowers like Hydrangea and Babies Breath, are cost effective and fashionable varieties to showcase or mix with other flowers. Hydrangeas are large and round in keeping with the orb and low profile designs. Babies breath is fashion forward alone or combined with other flowers.


Dual use items featured at the ceremony and reception also offer cost savings. Mason jars filled with flowers can mark your pews or chairs and also be displayed as center pieces. Garden urns filled with large blooms can mark your ceremony and also be a showcase at your reception.


Sending Flowers to the Hosptial

Sending flowers to a loved one who is in the hospital is a great way to show them you care, and brighten up their stay! Here are some guidelines to make your floral decision easier:

{1} Intensive Care: People that are in intensive care, transplant units, or have any sensitivity issue usually cannot receive fresh flowers due to health and safety concerns. However, they can be delivered once the patient is moved to a regular room. 


{2} Vases: We recommend using glass vases when sending flowers to the hospital so that people can easily see when the water is getting low, and keep the flowers fresh for longer!

gifts-to-hyderabad{3} Dish Gardens: Plants and dish gardens may be a better choice for someone who is in the hospital for a longer stay.

succulent-dish-garden{4} Regulations: There are “Hippa” Regulations that prevent florists and other third parties from obtaining the home address of patients if they are discharged. hospital_new_1503500c

{5} Shorter Stays: Hospital stays are generally shorter these days, so when choosing flowers, think of a low profile vase that can easily be transported home!



Fall Gardens

Fall is right around the corner.  Get ready for changing leaves, pumpkins galore, and gardening fun.  Robin will take us on a trip with some of her best vegetable gardening tips and fun facts:

{1} Break on through to the other side: There is a wondrous, dark side to gardening…root plants and tubers! Below my blooming Zinnias, Sunflowers and out of control tomatoes are colorful treasures all tucked away in the darkness. In Rochester, we can grow root plants like radishes, turnips, onions and garlic. roots_2553617c

{2} Sleep with one eye open: Potatoes win for easiest tuber. Even the kids like harvesting the potatoes. Every flipped pitchfork reveals a surprise quantity and assorted sizes of these veggies.


{3} Ground control to major Tom: In 1995 the potato was the first veggie grown in space!


{4} Just beet it, beet it!: On to my favorite, the beet. The ruffly foliage is streaked with raspberry veins and serves as a great garnish,salad green or cooked down like spinach. In our modern varieties they are usually round, happy little power houses of vitamins and minerals. Ruby red, but can be yellow, white or striped, the beet has been used medicinally since before they “walked like an Egyptian”.


{5} Care for some carrots?: Pooh’s friend, Rabbit, showed he had a brain and not “fluff” when guarding his carrots with such anxiety. Carrots are easy to plant and require little care. They are very rewarding and put the watered down, store bought carrots to shame. They have a sometimes sweet to bitter, full taste and you can harvest at your own leisure depending on size you want. The larger the carrot the more bitter. Carrots are also easy to store for use later in the season.


{6} Can you dig it: With a rototiller or good shovel, the soil can be turned enough to make harvesting your underground treasures much easier and allows for easy hand weeding to avoid damaging the roots and tubers. There are many varieties of roots not even mentioned so find what works for your home.digging-vegetable-garden

Robin wants to remind you that gardening is your thing…do whatcha wanna do!

Best Teacher Contest

It’s almost back to school time!  This means we want you to nominate the teacher who has made a difference in your education.  So while your busy finishing up summer reading, getting back to school supplies, and enjoying the last bit of summer, take a moment to recognize that special teacher in your life.

hjxxhd92-1346203735Simply post on our Facebook page wall by Sunday August 31 to place your entry.  Include the teachers name, school, and what made them special as a teacher.  Rockcastle staff will select the best teachers for Rochester & Canandaigua, and will send a beautiful bouquet of flowers to them the first week of school.  We can’t wait to hear all about your favorite teachers!


Fall Weddings

Simba, This Years Cutest Pet

Congratulations to Simba, this year’s cutest pet!  With 311 likes, 37 share, and  11 comments, we are so happy that this cute kitten was also supported by G.R.A.S.P.  What a great tie in!  Here’s a little more about Simba from owners Rachel and copy

  • Name: Simba
  • Age: 2
  • How long have you had your pet? 2 years. We adopted Simba from GRASP after they rescued him from a sewer. After we got Simba he became very ill and was rushed to the animal emergency. His vet bills were over $1,000.00 but GRASP paid the ENTIRE bill! Simba is now happy and healthy, only thanks to their donation! We chose the picture we did because this was right after Simba was released from the animal hospital. He was happy and playful. We would not have been able to keep Simba without GRASP! We are forever grateful.
  • What is your pet’s favorite activity? Snuggling and sleeping on our pillows
  • What is your pet’s favorite toy? Scratching post
  • Where is your pet’s favorite place to visit? Grandma and Grandpa’s house on Sundays
  • Does your pet have a favorite treat?  Cheezy middles. By: Temptations Treats

Ella Bleu_holly.stiner73@gmail.comWith 285 likes, 44 comments, and 40 shares, we also award Ella Bleu the “Rockcastle Fave”.  Congrats!

Talk About G.R.A.S.P.

We are so excited to be posting all of the cutest pet submissions on Monday.  But before we start with the contagious “awwwww”ing, we wanted to share a bit about G.R.A.S.P. who we are supporting through this contest.  Here are some quick points about this awesome organization!

  • G.R.A.S.P., Inc. (Greece Residents Assisting Stray Pets) is a nonprofit pet rescue and adoption organization that gives animals, primarily those picked up by Greece Animal Control, a second chance for a safe, happy and healthy life.
  • Their mission is to reduce the number of homeless pets in Greece by decreasing dog and cat reproduction, promoting responsible pet ownership, and placing homeless dogs and cats into compatible, loving, permanent homes.
  • They are a foster based organization, and do not have a shelter. The number of pets they can save is directly dependent upon the number of available fosters.
  • In 2013 alone, 334 cats and 84 dogs were adopted.
  • G.R.A.S.P. has many volunteer opportunities. Interested in helping with or coordinating a fundraiser? Fostering? Transporting? Working at Adoption Events? Welcoming new volunteers? Volunteers are the life-blood of GRASP and are provided training and guidance as needed. Volunteers contribute varying amounts of time, energy and skills

G.R.A.S.P. invites you to join us in the mission and “help us help them”!  Visit their website: www.graspinc.orgFacebook:, and Twitter: @GRASPPETRESCUE to learn even more!