Finger Lakes Destination Wedding Flowers

Whether the Finger Lakes are right in your back yard or you’re traveling to make this your destination wedding site, here are a few helpful, cost saving tips for beautiful flowers.

The Finger Lakes region offers picturesque landscapes, unique activities, WINE and much more. Utilize the beautiful surroundings that nature has to offer. The photo opportunities are endless.


Lakeside ceremonies provide beautiful blue backdrops, however you may choose to feature a few decor items.


An archway or draped decor rental item can easily be erected to enhance your ceremony site.


Make the most of your “chosen spot”. Roam the vineyards for that perfect photo, but also consider accenting existing on site structures with floral decor.


Re-purpose large arrangements from ceremony structures for an indoor mantle or table at the reception.


Decorate with garlands of lush greenery, coordinate with large ferns for a rustic-chic setting. Dual-use items such as garlands can be placed as table runners for the reception site.


“When in Rome….” let’s make the most of wine country. Themed accessories such as wine bottles, corks and barrels make great beginnings of beautiful floral designs.


Accent with grapes, natural vine and LOTS OF CANDLES.


If you like the trendy long farmhouse table, consider multiple mix and match floral designs. Alternate sizes (small bud vases with tall elevated designs) and styles to coordinate with candles.


Transition cascading floral designs from the ceremony to reception. For a trendy look, place at the end of long tables as an end cap arrangement. Accent with paper table runners, like this amazing gold chevron design!


A special thank you to all of our couples who inspired this Destination Wedding Blog, we love working with you!

This post is also featured in Democrat & Chronicle’s herRochester blog! Check it out here:

Talk About Jim

This week we’re talking all about Jim Hough, an integral part of our Canandaigua Team!


{1} What is your floral industry background?  May 1969 Graduated from Rittner’s School of Floral Design in Boston, Mass.  1960 – 1970 Seltszer’s Garden City, Mass.  1970 – 1971 Hough Florist, Nashua, NH.  1971-1972 Brush Florist, North Scituate, RI.  1972 Towne House Florist, Johnston, RI.  December 1972 – July 1974 Barrows Newman Florist, Rochester, NY.  August 1974 – June 1980 Lasalle Florist, Chicago IL.  August 1983 – August 1985 Rockcastle Florist, Rochester, NY.  August 1985 to Present Rockcastle Florist, Canandaigua, NY.

{2} How long have you worked at Rockcastle Florist?  30 years in August of this year.

{3} What is the most memorable order you have worked on at Rockcastle? We decorated Ferris Hills when President Bush visited Canandaigua.

{4} What are your favorite flowers?  The carnation.  The dianthus family has a number of varieties that we use regularly.  There are a vast array of colors and some of the varieties have a wonderful fragrance.

{5} What inspired you in this industry?  My job is to make people happy.  As a driver I see smiling faces of those who receive our flowers.  Whatever the occasion our flowers communicate that someone cares about you.

{6} Tell us a random fact about yourself.  I have two sons who both live overseas, one in Paraguay and one in Nepal.  Dan and Sarah in Paraguay have five children and are expecting their 6th in January.  Dave and Hannah in Nepal have two children and are expecting their 3rd in January.

Talk About Barb

This week we’re talking all about Barb Kaiser, one of our fabulous sales associates in our Rochester location.


{1} How long have you worked at Rockcastle Florist?  I started working at Rockcastle Florist in June of 2013.

{2} What is the most memorable order you have worked on at Rockcastle?  It’s actually not an order I took, but the flowers I received at my wedding in July of 1992.  We used Rockcastle for our wedding in a Karate Studio.

{3} What are your favorite flowers?  Pink carnations for their simplicity and beauty.

{4} What inspired you in this industry?  The opportunity to support people as they celebrate and remember the important events and loved ones in their lives.

{5} Tell us a random fact about yourself.  I have been studying Isshin Ryu Karate for over 25 years!

Help Rockcastle to “ROC” Rochester!


We are so honored to have made it into the TOP 5 of the RochesterROCS contest for Best Flower Shop!  Thank you to those who nominated us to be entered for this award.

Now we need your help to win! Voting on the TOP 5 ends on Thursday February 13, 2014 at 10AM.  Visit News 10 NBC to place your vote:  Simply click on  the “Rochester Rocs! Vote Now” tab on their Facebook page to participate.  Thank you for your support!

Dream Wedding | Pin It To Win It Contest

We’re so excited to be teaming up with Pauleenanne Design for a very special wedding give away.  It’s a Pin It To Win It Contest!

Pin-It-To-Win-It-FB2All you have to do is build a fabulous board of your dream wedding.  Make sure your board has at least 50 pins.  Be sure to also like and follow Rockcastle Florist and Pauleenanne Design on Facebook and Pinterest.  Once you’re done, simply post a link to your dream wedding Pinterest board on both Rockcastle Florist and Pauleenanne Design’s Facebook pages with a brief description of your signature wedding style.

If you need a little inspiration, be sure to check Rockcastle Florist and Pauleenanne Design on Pinterest.  Combined we have over 300 boards to get your creative juices flowing!  We can’t wait to hear about the unique looks you come up with!

By entering, you will be eligible for a chance to win a very special wedding prize package valued at over $300!  Win a signature design bridal bouquet by Rockcastle Florist. Winner will receive a complimentary floral consultation and bouquet or floral design equivalent, valued at $150.  Win a bridal emergency kit & planning consultation by Pauleenanne Design. Winner will receive a bridal emergency kit filled with wedding day essentials, perfect for those unanticipated uh-oh moments. Winner will also receive a two hour planning consultation to create a detailed wedding budget, create an extensive day of wedding timeline, & receive vendor recommendations.

Submissions are due Friday January 24, 2014 by midnight.  We will select our favorite look and the winner will be announced on Monday January 27, 2014.

And know that contest applicants may be current engaged individuals, or individuals winning the prize on behalf of an engaged couple.  So even if you don’t have a ring on your finger, you can still participate.  Join and find out more at our Facebook event.

Blooms & The Brainery

Time to get schooled on the latest trends in Entertaining with Flowers with Wendy Rockcastle at  Rochester Brainery.  And here to tell us all about this exciting new class is Wendy herself: 422460_10150748534748179_1198436643_n “On Wednesday, May 22 I will be teaching a hands on class for the new Rochester Brainery School in the Village Gate.   I’m very excited about this new classroom setting that the Brainery has to offer.  When I first learned of the Rochester Brainery and their unique classroom concepts I couldn’t wait to get involved.

Next week I will be demonstrating how to utilize household items for floral designs for entertaining.  I will also have suggestions for low-cost items that you can purchase to have on hand for special occasions.  My recommendations will also include the best fresh flowers to choose when undertaking such projects.  This is an easy, beginner’s class that’s sure to be fun for all.  We will also have plenty of time for Q&A as we go along.”

Aside from Wendy’s “Entertaining With Flowers” class, there are many other classes students can take at the Brainery.  Classes range from swing dancing to debt management and just about everything in between.

There is still room to register online at  Hope to see you in the class!