Talk About Eileen

Eileen is a Fairport native, and full time college student at Nazareth college. Working full time this summer and part time when she is in school, Eileen is our go to girl for anything from conditioning new flowers to assisting designers with prep work for holidays, large events or weddings. You may see her out on events with our Wedding Team providing installations of beautiful flowers. Her photography skills, known to those who follow her on Instagram, have greatly enhanced the quality of our photos and social media postings. Eileen is also known for grabbing stray flower blossoms and adding them to her long hair while working at the shop.


{1} What is your floral industry background? Before starting here, I had no floral industry background. I just thought flowers were pretty to look at and smelled nice.

{2} How long have you worked at Rockcastle Florist? About 5 months now.

{3} What is the most memorable order you have worked on at Rockcastle? The first wedding I serviced has been the most memorable. I absolutely loved setting up all of the centerpieces and being able to give the bride her bouquet. I love it more and more every time.

{4} What is your favorite flower? Sunflowers are my favorite.

{5} What inspires you in the industry? Nature, and all of the gorgeous sights & flowers I see while hiking.

{6} Tell us a random fact about you: I lived in Chile and traveled around South America for 10 months after graduating high school.


Fall Gardens

Fall is right around the corner.  Get ready for changing leaves, pumpkins galore, and gardening fun.  Robin will take us on a trip with some of her best vegetable gardening tips and fun facts:

{1} Break on through to the other side: There is a wondrous, dark side to gardening…root plants and tubers! Below my blooming Zinnias, Sunflowers and out of control tomatoes are colorful treasures all tucked away in the darkness. In Rochester, we can grow root plants like radishes, turnips, onions and garlic. roots_2553617c

{2} Sleep with one eye open: Potatoes win for easiest tuber. Even the kids like harvesting the potatoes. Every flipped pitchfork reveals a surprise quantity and assorted sizes of these veggies.


{3} Ground control to major Tom: In 1995 the potato was the first veggie grown in space!


{4} Just beet it, beet it!: On to my favorite, the beet. The ruffly foliage is streaked with raspberry veins and serves as a great garnish,salad green or cooked down like spinach. In our modern varieties they are usually round, happy little power houses of vitamins and minerals. Ruby red, but can be yellow, white or striped, the beet has been used medicinally since before they “walked like an Egyptian”.


{5} Care for some carrots?: Pooh’s friend, Rabbit, showed he had a brain and not “fluff” when guarding his carrots with such anxiety. Carrots are easy to plant and require little care. They are very rewarding and put the watered down, store bought carrots to shame. They have a sometimes sweet to bitter, full taste and you can harvest at your own leisure depending on size you want. The larger the carrot the more bitter. Carrots are also easy to store for use later in the season.


{6} Can you dig it: With a rototiller or good shovel, the soil can be turned enough to make harvesting your underground treasures much easier and allows for easy hand weeding to avoid damaging the roots and tubers. There are many varieties of roots not even mentioned so find what works for your home.digging-vegetable-garden

Robin wants to remind you that gardening is your thing…do whatcha wanna do!

Best Teacher Contest

It’s almost back to school time!  This means we want you to nominate the teacher who has made a difference in your education.  So while your busy finishing up summer reading, getting back to school supplies, and enjoying the last bit of summer, take a moment to recognize that special teacher in your life.

hjxxhd92-1346203735Simply post on our Facebook page wall by Sunday August 31 to place your entry.  Include the teachers name, school, and what made them special as a teacher.  Rockcastle staff will select the best teachers for Rochester & Canandaigua, and will send a beautiful bouquet of flowers to them the first week of school.  We can’t wait to hear all about your favorite teachers!


Simba, This Years Cutest Pet

Congratulations to Simba, this year’s cutest pet!  With 311 likes, 37 share, and  11 comments, we are so happy that this cute kitten was also supported by G.R.A.S.P.  What a great tie in!  Here’s a little more about Simba from owners Rachel and copy

  • Name: Simba
  • Age: 2
  • How long have you had your pet? 2 years. We adopted Simba from GRASP after they rescued him from a sewer. After we got Simba he became very ill and was rushed to the animal emergency. His vet bills were over $1,000.00 but GRASP paid the ENTIRE bill! Simba is now happy and healthy, only thanks to their donation! We chose the picture we did because this was right after Simba was released from the animal hospital. He was happy and playful. We would not have been able to keep Simba without GRASP! We are forever grateful.
  • What is your pet’s favorite activity? Snuggling and sleeping on our pillows
  • What is your pet’s favorite toy? Scratching post
  • Where is your pet’s favorite place to visit? Grandma and Grandpa’s house on Sundays
  • Does your pet have a favorite treat?  Cheezy middles. By: Temptations Treats

Ella Bleu_holly.stiner73@gmail.comWith 285 likes, 44 comments, and 40 shares, we also award Ella Bleu the “Rockcastle Fave”.  Congrats!

Talk About G.R.A.S.P.

We are so excited to be posting all of the cutest pet submissions on Monday.  But before we start with the contagious “awwwww”ing, we wanted to share a bit about G.R.A.S.P. who we are supporting through this contest.  Here are some quick points about this awesome organization!

  • G.R.A.S.P., Inc. (Greece Residents Assisting Stray Pets) is a nonprofit pet rescue and adoption organization that gives animals, primarily those picked up by Greece Animal Control, a second chance for a safe, happy and healthy life.
  • Their mission is to reduce the number of homeless pets in Greece by decreasing dog and cat reproduction, promoting responsible pet ownership, and placing homeless dogs and cats into compatible, loving, permanent homes.
  • They are a foster based organization, and do not have a shelter. The number of pets they can save is directly dependent upon the number of available fosters.
  • In 2013 alone, 334 cats and 84 dogs were adopted.
  • G.R.A.S.P. has many volunteer opportunities. Interested in helping with or coordinating a fundraiser? Fostering? Transporting? Working at Adoption Events? Welcoming new volunteers? Volunteers are the life-blood of GRASP and are provided training and guidance as needed. Volunteers contribute varying amounts of time, energy and skills

G.R.A.S.P. invites you to join us in the mission and “help us help them”!  Visit their website: www.graspinc.orgFacebook:, and Twitter: @GRASPPETRESCUE to learn even more!

Cutest Pet Contest

Attention all pet lovers! Rockcastle and GRASP are announcing this years Cutest Pet Contest! We want you to submit a photo to us of your adorable pet, for a chance to win a $30 gift card to Rockcastle Florist as well as a Puppy or Kitten Bouquet! Show off your cute pet in this furry, fun contest!

Cutest Pet-01

Be sure to “like” your favorite pet photo on our Facebook page! The voting will begin on July 28th. Don’t forget to send your photos in to  by July 25th for your chance to win!

Summer Wedding Trends

The latest wedding trends are saying bye-bye to that rustic, vintage themed wedding, and welcoming back a traditional, elegant style.  Think beautiful garden, romantic elegance, or just a simply stunning white wedding. Here is a breakdown of the upcoming trends:


{1} Think Pink: Soft pinks such as nudes, blushes, and peaches are a hit this summer.  Using florals to incorporate these soft pinks is a perfect way to stay on trend.

d73473eb1b6987c0c355a40ad69d947d {2} Flower Garland: What better a way to spicy up a table top, bar, or backdrop than adding a flower garland?  Make a statement with lush blooms and garden like greens.  The best part is, it’s easy to incorporate florals of any color palette!

b7e2acdc7d56da796557680d48d14c1d{3} Floral Head Wreaths: Replace the veil with a floral head wreath for a summery touch to any wedding! Go big and bold with large blooms and rich colors, or keep it simple with a dainty wreath of babies breath.


{4} Lush Blooms: Now trending: peonies, hydrangeas, and garden roses. Nothing says romantic garden better than these lush blooms.  The hottest bouquets of the season are featuring these gorgeous flowers.

b1af51bf691fb640f1c78cf5c3eacba0{5} Details Details Details.  With the rise of Pinterest details at any wedding is key.  Consider using florals to add that extra touch.  Those often overlooked places are perfect opportunities for wow factor moments.  Think large floral urns at the reception entrance, or a single floral bloom on top of a place setting.

Talk About Karen

Today we’re hoping on over to our Greece location to hear more about one of our sales associates, Karen!

Karen Jackson{1} What is your floral industry background?  I started at Wegmans. 

{2} What is the most memorable order you have worked on at Rockcastle?  I had the pleasure of meeting a gentleman that was buying one red rose for his 65th wedding anniversary. He said he has done this every year for her.

{3} What is your favorite flower?  I like tropical flowers. They are almost like a mini vacation.

{4} What inspires you in the industry?  I like to help people personalize their choice. Whether it be for a 1st date, anniversary, new baby, prom, funeral, etc. Every customer has a special story about why they are sending flowers.

{5} Tell us a random fact about yourself.  I don’t drink anything hot.

Talk About Jim

This week we’re talking all about Jim Hough, an integral part of our Canandaigua Team!


{1} What is your floral industry background?  May 1969 Graduated from Rittner’s School of Floral Design in Boston, Mass.  1960 – 1970 Seltszer’s Garden City, Mass.  1970 – 1971 Hough Florist, Nashua, NH.  1971-1972 Brush Florist, North Scituate, RI.  1972 Towne House Florist, Johnston, RI.  December 1972 – July 1974 Barrows Newman Florist, Rochester, NY.  August 1974 – June 1980 Lasalle Florist, Chicago IL.  August 1983 – August 1985 Rockcastle Florist, Rochester, NY.  August 1985 to Present Rockcastle Florist, Canandaigua, NY.

{2} How long have you worked at Rockcastle Florist?  30 years in August of this year.

{3} What is the most memorable order you have worked on at Rockcastle? We decorated Ferris Hills when President Bush visited Canandaigua.

{4} What are your favorite flowers?  The carnation.  The dianthus family has a number of varieties that we use regularly.  There are a vast array of colors and some of the varieties have a wonderful fragrance.

{5} What inspired you in this industry?  My job is to make people happy.  As a driver I see smiling faces of those who receive our flowers.  Whatever the occasion our flowers communicate that someone cares about you.

{6} Tell us a random fact about yourself.  I have two sons who both live overseas, one in Paraguay and one in Nepal.  Dan and Sarah in Paraguay have five children and are expecting their 6th in January.  Dave and Hannah in Nepal have two children and are expecting their 3rd in January.

Talk About Barb

This week we’re talking all about Barb Kaiser, one of our fabulous sales associates in our Rochester location.


{1} How long have you worked at Rockcastle Florist?  I started working at Rockcastle Florist in June of 2013.

{2} What is the most memorable order you have worked on at Rockcastle?  It’s actually not an order I took, but the flowers I received at my wedding in July of 1992.  We used Rockcastle for our wedding in a Karate Studio.

{3} What are your favorite flowers?  Pink carnations for their simplicity and beauty.

{4} What inspired you in this industry?  The opportunity to support people as they celebrate and remember the important events and loved ones in their lives.

{5} Tell us a random fact about yourself.  I have been studying Isshin Ryu Karate for over 25 years!